Writing a great email can be a challenge for businesses. For one, many people delete an email – before they even open it – if it is from someone they don’t know or looks like spam, because they want to avoid possible computer viruses. Then how does a business effectively market their brand through email?…

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Email Newsletters - How Much is Too Much?

There is a fine line between sending just enough email newsletter contact to attract the attention of your subscribers and provide them a service that they will look forward to and enjoy, and spamming them to the point of virtual harassment. Some marketers believe that it’s okay to send out multiple daily mailings to their…

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