Internet Marketing Strategies - The Biggies

If you are going to have any kind of web presence for your business, it is important to dedicate some time to developing an Internet marketing strategy. The key to online success, whether you actually conduct business via a web page or if you are just using the Internet to communicate with your customers on…

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Social Media Benefits Small Business

Social media has taken the world by storm with its ability to connect individuals from all around the world. Because of this incredible degree of inter-connectivity, small businesses are turning to social media marketing, or SMM, to appeal to individuals within their locality and create a solid customer base. With websites such as Facebook and…

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Email Marketing Not Rocket Science

Crafting a great email may feel like rocket science, but it’s not. Follow these ten email marketing tips and you will soon be creating emails that impress your customers, make your business look professional and increase your bottom line. Proofread your writing. Even though it’s an email, it still needs to be checked for spelling,…

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Email Newsletters - How Much is Too Much?

There is a fine line between sending just enough email newsletter contact to attract the attention of your subscribers and provide them a service that they will look forward to and enjoy, and spamming them to the point of virtual harassment. Some marketers believe that it’s okay to send out multiple daily mailings to their…

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Hire a Professional Content Writer

One of the key lessons you need to learn as a business owner is that content is king. The content that you put on your website will be used in many ways, so it is important that you only use well-written content. Persuasive content is what you will use to convince your visitors to make…

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Email Marketing

When you think of selling your product or service, you might immediately think about your potential customer coming in to your place of business or contacting you by phone. These two strategies are both effective ways to do business, but they rely on the person finding and contacting you. There is another way to build…

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Social Media Effects on SEO

When done properly, social media can have a very positive effect on your website’s search engine optimization. However, there is still some debate within the marketing and SEO communities on the negative impact that social networks, such as Facebook, LinkedIn and Twitter can have on a website’s overall popularity and relevance in the search engines.…

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SEO - Is your website content helping your business?

Some developers think all they need to do to establish good search engine optimization is to fill their web pages with keyword-rich articles and posts for the search engine bots to devour. While it is true that materials that are relevant to the overall focus or theme of the business are an important part of…

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Google Local Search Places Page

One of the benefits of the new trend in mobile Internet usage has been an increase in consumer demand for localized search. Users are out on the town and looking for new businesses to visit and they are using their mobile devices to find them. Google has responded, giving users what they want and giving…

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