One of the biggest challenges facing today’s web developers and marketers is knowing how to keep Google happy. Like it or not, Google is still “king” and if you don’t have the king’s blessing, you won’t do very well in the kingdom. While the methods required to achieve this really aren’t all that difficult, they can be very time-consuming and overwhelming if you don’t have a strategy in place for increasing your company’s content production. This article will focus on four types of fresh website content you can create today that will help you to increase your organic search relevance and improve your Google ranking.
Most companies are already using social media marketing to promote their products or services to consumers. Facebook, Twitter, LinkedIn, blogging and other types of social media attract millions of users each day. Unfortunately there are still many businesses that aren’t getting as much out of the whole social media experience as they could. The optimization benefits alone should make social media a required marketing tool for any serious customer-focused business or organization.
Articles or tutorials posted on a blog, special events or sale postings made on Facebook, even 140-character tweets about new products on Twitter, all have bigger search engine optimization advantages over basic web page content. Because social media content is much more current and relevant to the issues and topics that are happening in real time, it is much more likely to target popular search engine queries. As a result, this content is also much more likely to be picked up in Google’s algorithm update.
Because the basic foundation of a press release is the announcement of a timely event, this type of content is extremely beneficial to SEO. In addition to being a current event, press releases can be written to encompass your primary keywords and phrases, helping to improve your brand-association and website with regard to keyword relevance. In addition to distributing via major PR resources, all press releases should be posted to your website and announced via your social media networks to take advantage of these associated benefits.
Depending upon the type of business you do, user-generated content or UGC can be an intimidating marketing tool, particularly because you don’t have much control over it. Inviting your website visitors to post comments about your blog posts or announcements or creating ways to elicit user reviews on products, services or your business in-general can be a double-edged sword. However, in most cases the benefits outweigh the risks, and if you carefully manage your UGC areas within your website, as well as professionally and courtesously respond to negative comments or reviews, it can be extremely beneficial to your site’s relevance and search engine ranking.
When you allow your website visitors to add comments and reviews, you not only add a value to the customer’s experience with your business, but you also increase the opportunity for engagement and conversation with potential customers that might be considering making their first purchase on your website. Reviews are so popular today that many consumers rely on them to compare product quality and value, evaluate typical shipping experiences and learn about a company’s response to customer service issues.
Marketing Automation Content
Another overlooked, yet very important marketing tool, is the use of marketing automation content. This type of content can be used to get more information about your customers and site visitors through the use of landing pages that preview this content and require an authentication process in order to download or view it in full. Because most marketing automation content is very topic or issue-focused, it is also very beneficial to your website’s overall optimization and relevance in the search engines.
It is extremely important to ensure that your business plan includes strategies for search engine optimization, development of effective website content and alternative marketing solutions that will help you get an advantage over your competition. If you would like to receive a free consultation of your website to help establish a viable SEO and content production strategy, contact Fall RIver Website Design at 508-415-8648.