Email marketing is a powerful advertising and networking tool that no serious business should be without. Whatever your company’s focus, targeted email marketing is the best way to keep in touch with your user base, expand your reach and improve your sales.
Conceptually, email marketing lists are simple. They’re not unlike the opt-in catalog subscriptions of yesteryear, or traditional company newsletters—they’re just online.
Visitors stop by your site and explore. If they like what they see, they may want to keep in touch with you. If you have an email marketing system set up, they can subscribe to your update emails by joining your virtual mailing list. In the future, you’ll send out update newsletters that will offer them new products, services, or useful information and it will draw them back into your site for a return visit. It’s as easy as that.
By allowing site visitors to sign up for an email newsletter list, you’re building a database of people who are specifically interested in your products and services. They want more information on who you are, when you’ve got new items, and when things change. They’re hungry for data—and your email marketing campaign can give it to them!
This kind of targeted marketing is always far more valuable (and reliable) than scattered marketing techniques (like sending out thousands of snail-mail catalogs to a random list of names). This special customer database will consist of people who have a genuine interest in your business, making the list is more likely to generate new leads.
Sending out periodic email newsletters or marketing messages reminds your happy visitors to come on back, check out new things, and explore new services. It keeps them connected to your site (and your business), even with millions of other distractions!
Most sites send out newsletters to announce discounts, new products, new services, news, and other tidbits that might be of interest to their customer base. You can tailor your email marketing service to showcase the information or offers you’re trying to push, or just keep them informed with timely press releases.
Every professional website has an email marketing system. If you have a serious business website, you should consider adding one as well.
Fall RIver Website Design can create and manage your email marketing campaigns, as well as your subscriber database. It can be complicated and cumbersome to try and manage a newsletter system on your own (imagine sending out thousands of emails!), but we make it easy and efficient for you.
Take control of your business future! Let us help you with an email marketing campaign and you’ll be amazed at the results.