Website design is an important aspect of internet marketing. The design of your website plays a significant role in its success and in its ranking position on the search engines. It can also have a positive influence on your visitors, since an attractive, well-designed website tends to hold their attention and improve your stick rate.
Stick rate, or the proportion of visitors who remain on your site rather than leave after a few seconds, is one of the many factors that Google considers when ranking your individual web pages. Each page must be well designed, easy to read and the entire site simple to navigate. This is where a professional web designer can make all the difference.
There are reasons why it can be of advantage to you to place the design of your website and blog in the hands of a company local to you. Local search is just one of these. Remote web designers can certainly make a good job of your site, but do they know the Massachusetts area? Such knowledge is become more important as Google in particular develops new and better ways for local firms to meet local needs.
Location is Important
If you own a restaurant, auto dealership, dental surgery or any other form of business, a local web designer knows where you are and can pinpoint your location to the search engines and to your prospective clients and customers. Any business, no matter where it is located, will benefit by using a web designer with local knowledge. This is true for any location, anywhere in the world, not just Bristol County.
Google knows where people seeking information are located from their IP addresses or their Google+ page if they have one. It can then provide them with the top firms in their area that offer what they are searching for.
A local web designer can incorporate local search into your SEO. This enables anybody seeking your type of product or service to find your website in the local search results – these are normally prominently displayed near the top of the listings. Through ‘Local Search’ Google can now list local businesses above those that would normally top the rankings. This enables anybody in New Bedford to find services or products in their own city.
We can create a website for you that potential customers will easily find. In fact, the whole of Massachusetts is liable to find your business when they search Google for the product or service you offer. Local website design engineers can build that benefit into each web page on your site.
Communication is Everything
A good web designer knows as well as you do that communication is everything in business. In fact, the whole concept of a website is to communicate with large numbers of people. An online store is like having a shop on every street in the world – you only have to persuade people to enter it.
A well-designed website can open your specialty to the entire world, country, state or county – whichever market you prefer to penetrate.
You can effectively keep in touch with visitors over long distances by having a blog on your website, along with an effective content management system (CMS) that enables you to publish photos or stream videos. YouTube is a very popular social media site, and your website can also be popular if you offer interesting content, including videos.
New Bedford Internet can help you by providing a dedicated CMS that enables all of that, and we can also help you if you need advice on how to put your photos or videos online. We can do that by email or telephone, or if we are local to you we can even talk face to face. You must keep your visitors interested, or they will leave forever.
Website Design and Local Search: Summary
To sum up, good website design is crucial to your success online. A well-designed website can make a massive difference to your site traffic and to your bottom line. Non-profit organizations will also benefit.
One of the keys to making best use of your local customer base is to employ ‘local search’ in your web marketing strategy. A local website design company is best placed to assist you in achieving this in the most effective way.